đź“ŤToronto, Ontario, Canada
I'm Jennifer, a versatile creative based in Toronto, Canada. What truly ignites my passion for design is the opportunity to tackle real-world challenges head-on, craft innovative solutions, tell compelling stories, and prioritize the user experience. I firmly believe happy users are the key to successful outcomes.
I've worn many hats throughout my career - entrepreneur, art director, leader, designer, creative strategist, content creator, photography director, podcaster, and storyteller. This diverse experience has given me a unique ability to navigate and solve even the most complex problems from multiple angles. I'm tenacious, resourceful, innovative, and highly adaptable.
My areas of expertise span creative problem-solving, web & graphic design, art direction, and podcasting. I leverage these skills, along with technologies like generative AI, to assist individuals and organizations dedicated to addressing pressing issues like climate change and social good. Whether it's auditing and prototyping new ideas, managing creative teams, developing new assets, or executing comprehensive web design and content strategy - I offer true end-to-end creative services.
I'm open to opportunities to collaborate on exciting, meaningful projects where I can contribute to positive change through design thinking and innovative solutions.
Design Director, End-to-End Creative Services
Art Direction, Web Design, Graphics, User-Testing, Creative Audits, Photography and Video Direction
2008 - Present
Recent Clients: SJC, ICLEI Canada, ORCCA-CRACO The Ontario Resource Centre for Climate Adaptation, ezpz
Founding Team, Head of Philanthropic Partnerships
2024 - 2024
Podcast Network Lead, Supervising Producer, Host
2021-2024
Supervising Producer ****Carbon Sessions ****Society & Culture
Supervising Producer ****The Carbon Connection Social Sciences
Podcast Senior Producer, Editor and Host ****Generation Carbon Education for Kids
Podcast Senior Producer and Host The Carbon Almanac Collective Limited Series
Contributor, Design Lead
2021-2022 ****
Published with Penguin Random house & Edited by Seth Godin
Co-Founder, Creative Director
2014-2024
Carefully Curated Wholesale Merchandise for Modern Canadian Retail. Sales & distribution of in-demand goods sourced from responsible brands, shipped from Canada.
Select Brands: ezpz, Gathre, BapronBaby, Green Beaver Co. Wobbelboard, Baubles & Soles
Podcast Creator, Producer, and Host
2021-2022
Cost of Goods Sold is a Podcast about the environmental and social costs of the things we buy. Each episode explores topics like sustainability, innovation, social entrepreneurship, the circular economy, conscious consumerism and how we all can effect change.
Team Lead, Design
2012-2014
As design team lead at Shaw Media, I played a key role in managing and mentoring a team of 10 designers, as well as driving the overall direction and quality of the design work across two conventional broadcast brands, 18 specialty network brands and other Shaw Media projects. I had the opportunity to learn UsabilityTesting from Steve Krug, and help bring UX initiatives to the organization.
Art Director & Design Lead Food Network Canada
2012-2014
The launch of the all-new Food Network Canada website was an opportunity to work with a large, cross-functional team and lean into new methodologies, such as Agile. In the year following the redesign, the site boasted tens of thousands of pages and attracted 54 million page views from 12.5 million unique visitors. After re-working and relaunching the "Recipes" vertical, foodnetwork.ca saw a 33% increase in traffic, just in time for dinner.
Content Producer Food Network Canada and HGTV Canada
2010 -2014
I profiled restaurants in Athens, Toronto, Montreal, Barcelona. Had Food Network Celebrities demo recipes to me (or judge my recipes), attended numerous viewing parties with Top Chef Canada & Chopped Canada contestants, profiled store openings and new restaurants, enjoyed coffee and food pairings and embarrassed myself in front of Martha Stewart. My Limited series “Real People Living in Condos” on HGTV.ca documented the trials of new home-ownership, and featured condo-specific content.
Art Director Lifestyle Brands
2010-2012
Once Canwest was acquired by Shaw Media, the digital team set to work on redesigning and refreshing a number of websites associated with the television networks. I had the opportunity to redesign HGTV.ca and provide a refresh to Slice.ca.
Web Designer
2008-2010
As an in-house web designer at Canwest, I provided web and graphic design for digital and broadcast brands such as Hgtv.ca, Foodtv.ca, Showcase.ca, Slice.ca, Globaltv.com.
Clients Included: Electrolux, Kitchenaid, Tetley, Mattel, Benjamin Moore, Becel, Black Diamond, Blue Dragon, Clorox, Bounty, Dairy Farmers of Canada, Dyson, Fleischmanns, Ford, Glade, Hamilton Beach, Knorr, LG, Loblaws, Nestle, Nissan, Ontario Science Centre, President’s Choice, RBC, Royal Ontario Museum, Samsung, Smuckers, Sharpie, Unilever.
Web & Creative Tools
Adobe Creative Suite: Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Adobe XD, Figma, Wordpress, DIVI
Podcasting Tools
Adobe Audition, Descript, Audacity, Zoom, Riverside.fm, Captivate.fm, Youtube
Marketing and Social Media
Mailchimp, Klaviyo, Social Media with an emphasis on TikTok and Instagram, Pinterest, Later, Planoly, Meta Business Suites & Ads Manager
Communication and Project Management Tools
Discourse, Slack, Notion, Trello
Generative Ai
ChatGPT, Claude and MidJourney
Toronto Metropolitan University (Formerly Ryerson University)
2006 Bachelor's Degree BFA New Media (Cum Laude)
Member of the Golden Key International Honour Society
Co-coordinated the New Media Student Exhibition in 2003 & 2004
George Brown College Continuing Education
2011 Copywriting I, Copywriting II
2012 Management Leadership Skills
2012 Leadership in a Team Environment
2014 Culinary Arts I, Culinary Arts II, Knife Skills
Fast Company Magazine Lessons from a project with no managers, no boss, and everyone is a leader
Today’s Parent Magazine Fake baby products are everywhere—here’s how to spot the difference
The Toronto Star Minimalism is within reach for families with children
Fuckup Nights Toronto on Medium Failure Diaries: Jennifer Myers Chua
IG wealth management  Is Your Business Idea Any Good?
2021 The Podcasting Workshop - “Remarkables” providing mentorship and guidance to students. ****Seth Godin's Akimbo Workshops
2021 - 2024 The Carbon Almanac thecarbonalmanac.org graphic design, leadership, web design and UX and podcasting to support the projects under the Carbon Almanac umbrella.
2023 Google Foundations of Digital Marketing and E-commerce Coursera
2022 LinkedIn Learning 34 Things to Know about Carbon and Climate
2022 Seth Godin's Akimbo Workshops The Marketing Seminar - TMS 12
2021 Seth Godin's Akimbo Workshops The Podcasting Workshop - Certificate Issued May 2021 No Expiration Credential ID POD8
2021 Decade Impact in association with BDC Canada Getting to 80: B corp Preparedness Cohort Sessions
2020 Power Your Podcast with Storytelling Alex Blumberg for Creative Live
2017 Seth Godin's Akimbo Workshops The Marketing Seminar - Certificate Issued August 22nd 2017 No Expiration Credential ID TMS02
2016 NN/g Nielsen Norman Group UX Certificate Nielsen Norman Group UX Certificate Issued Aug 2016 Credential ID UXC#1012580
2012 Rosenfeld Media Do-It-Yourself Usability Testing with Steve Krug “Rocket Surgery Made Easy” Workshop
2012 Open Agile Level 01 Certification through Braintrust Consulting Group at Shaw Media
2009 IMS INSTITUTE Critical Thinking: A Model for Avoiding Common Decision Traps
2009 IMPAQ The Power of Personal Accountability PPA