📍Toronto, Ontario, Canada
What truly ignites my passion for design is the opportunity to tackle real-world challenges head-on, craft innovative solutions, tell compelling stories, and prioritize the user experience. I firmly believe happy users are the key to successful outcomes.
I've worn many hats throughout my career - entrepreneur, art director, leader, web designer, creative strategist, layout artist, content creator, photography director, podcaster, and storyteller. This diverse experience has given me a unique ability to navigate and solve even the most complex problems from multiple angles. I'm tenacious, resourceful, innovative, and highly adaptable.
My areas of expertise span creative problem-solving, web & graphic design, art direction, and podcasting. I leverage these skills, along with technologies like generative AI, to assist individuals and organizations dedicated to addressing pressing issues like climate change and social good. Whether it's auditing and prototyping new ideas, managing creative teams, developing new assets, or executing comprehensive web design and content strategy - I offer true end-to-end creative services.
I'm open to opportunities to collaborate on exciting, meaningful projects where I can contribute to positive change through design thinking and innovative solutions.
At the core of my design philosophy lies a commitment to exploration and problem-solving. Before any visual elements take shape, I invest significant effort in understanding the project's goals, target audience, and purpose. I challenge assumptions, redefine problems, and craft innovative solutions that are prototyped and tested. Design is primarily a communication tool, with visuals being just one aspect. Identifying users and their goals is the critical groundwork that sets the foundation for successful outcomes.
I offer comprehensive end-to-end creative services, from conceptualization to the development of a unique identity, design, and build of your project. I'm also available to provide ongoing support for your post-launch marketing efforts. From website design to crafting templates for streamlined marketing materials and producing podcast series or influencer events to creating custom content, photography, and developing effective marketing strategies tailored to your goals, I'm here to ensure your project's success at every stage of the journey.
For design, art direction or podcasting projects, I use a flexible pricing model - day rates, weekly rates, or per-project fees. If you're interested in a partnership focused on long-term success beyond one-off projects, a retainer agreement could be the perfect solution. I offer special rates for non-profits.
Most of my projects typically span 2 to 12 weeks, and the cost varies based on factors like complexity and scope. I believe in tailoring solutions to fit your budget and needs, ensuring each project is a unique, successful collaboration. Most projects tend to range from $14k-90k depending on the specifics.
Want to dive into your current website or project to identify any issues or areas for improvement? I'm also available for consultations. During these sessions, I can provide valuable tips, ideas, and potential solutions that you can implement. I charge an hourly rate for consulting calls.
Adobe Photoshop, Illustrator, XD, Premiere Rush, Acrobat, Indesign, Audition, Adobe Stock, Midjourney, Canva, Figma, Discourse, Slack, ChatGPT, Riverside.fm, Captivate.fm, Shopify, Unleashed, Wordpress, DIVI, Mailchimp, Klaviyo, Later, Tiktok, Meta Business Suite.
To get started, simply drop me an email with some details about your organization and your project. Feel free to include any rough timelines or constraints, ideas or outcomes you have in mind. If you believe that my skills align with your needs and could benefit your project, I'd be delighted to have a conversation with you to explore how we can work together.
“Working with Jennifer was an incredible experience. She has a rare combination of vision and leadership that can take a complex project, no matter how many moving parts or people are involved, and turn it into a clear path forward. Her ability to drive execution while staying focused on the bigger picture is inspiring. Plus, she's got a big heart and brings such a positive energy to the team — she's not just effective, she's also genuinely fun to work with. If you have the opportunity to work with her, definitely take it. You won't regret it.”
Tonya Downing Writer & Contributor, the Carbon Almanac Book and Generation Carbon Podcast
“I have had the pleasure of collaborating with Jennifer on multiple ICLEI Canada projects. Her creative vision and design expertise have been invaluable, bringing a professional quality to everything from document and web design to branding and front-end development. Jennifer's flexible, responsive, and collaborative approach is refreshing. When working with her, it feels like she is truly part of the team and as invested in the success of each project as we are. She has elevated our project deliverables in ways we could never have achieved on our own.”
Curniss McGoldrick Communications Manager at ICLEI Local Governments for Sustainability
“I have worked with Jennifer on a couple of career-defining projects, and her impact on their success has been immeasurable. She identifies the real challenge**,** and ensures everything happens seamlessly. From taking a business online to launching and promoting it, she can either do or manage it all while always bringing her generous, creative, proactive, and pragmatic approach to every challenge.”
Felice Della Gatta Creative Director, Goodbids
“Jennifer's a true force multiplier to work with. I'm inspired by her passion for community building, as well as her knack for always knowing what the right messaging is. You won't find a better operator doing good so well.”
Jasper Croome Tech Lead, Goodbids
“I have had the privilege of working with Jennifer on several projects, and she has the rare ability to both inspire her team and drive results. She fosters collaboration and creativity, ensuring that every team member feels valued and motivated, which makes her a standout leader. Working with Jennifer is an enriching experience for everyone involved.”
Leekei Tang Lead Producer and Host, CarbonSessions, Carbon Almanac Podcast Network
“Working closely with Jennifer on the Carbon Almanac Podcast Network was a wonderful experience. Jennifer guided a team of international podcasters through the development of four distinct shows. I admire her leadership style because she has a generous way of creating conditions that enable teams to immerse themselves in collaborative and creative work. She is wickedly efficient and organized when responding to project constraints and is genuine when extending patience and respect to colleagues under pressure.
Jennifer's leadership style is patient, respectful, and generous. She listens. She makes difficult decisions and owns the decisions she makes.”
Tania Marien Lead Producer, Carbon Connection, Carbon Almanac Podcast Network
“I was very fortunate to be able to work with Jennifer on Generation Carbon. Jennifer is a thoughtful, passionate leader who made it easy for me to contribute to every project I worked with her on.
The projects were complex, with many moving parts and tight timelines. Jennifer not only organized a very diverse team to complete these projects, but also made sure the finished product was of very high quality and that every team member felt valued.
I really enjoyed working with Jennifer. She takes the time to listen and respond with an open mind and respect for my ideas. I would welcome any opportunity to work with her again in the future.”
Katherine Palmer Producer, Generation Carbon The Planet and the Grownups Need Your Help), Carbon Almanac Podcast Network
“Jennifer designed a print magazine I edited. She was quick to learn about the client and to both repurpose and improve on previous layouts. She even spotted copy edits that needed to be made! She also generated beautiful AI images for an article on artificial intelligence. I hadn’t realized how detailed and labour-intensive the AI images generation process could be.
Jennifer is proactive and will make your job easier. she’s full of creative ideas and is a pleasure to work with.”
Vanessa Grant Editor-in-Chief, Today's Parent Magazine - SJC (St.Joseph’s Communications)